Blogs tagged "Journey Map"

Mark D. Flanagan • April 13, 2016 • Customer Data, Journey Map

B2C, or Business2Community, has published an article with four essential ways to keep customers, and some statistics to back up the importance of keeping your customers happy.

You work hard to GET your customers, but if, for reasons you didn't predict, they have a bad experience - they won't be back in 72% of cases.

Here is a short summary of B2C's four ways to KEEP your customers:

  1. Integrate Your Data
    If a call center gets one stream of data, and a email service a different stream, it is critical to combine those in a meaningful way.
  2. ...