Vic Dadson's new article on B2C (Business 2 Community) looks into what is new in the world of on-boarding.
While she suggests that many successful businesses have always worked hard to deliver a quality experience for thie customers, it was more difficult to track the results, to find out how happy customers really are.
Today, with email, websites and web forms, Twitter, Linked-In, Facebook, and more, there are many ways to track customer satisfaction. But of course, you need to know what channels will work best for YOUR customers: probably varies quite a bit from industry to industry. Research needed, what else is new?