churn

Managing Customer Success to Reduce Churn

 

David Skok has posted an extended article about reducing churn by keeping customers happy. He sets the stage nicely: "Because most startups are created by passionate product people, they tend to fall in love with their product and its features. Often this means that they lose touch with the simple messaging around business benefits."

5 Best Practices to Decrease Customer Churn

B2C, short for Business to Community, has a article about ways to decrease customer churn. Their five recommendations might seem obvious, but I bet in the "heat of battle" these solid ideas get lost. In summary, they are: