Evergage has put out a list of 9 mistakes to avoid with onboarding, and by the looks of it, they have the scars to prove their depth of experience. Here is the their list, in short summary:
- False Promises
- Delayed Response
- Shooting from the Hip
- Ignoring Analytics
- Treating Customers Like Numbers
- Complicated Pricing
- A Lengthy Sign-Up Process
- Static Messaging
- Making Assumptions About Your Customers
They conclude with this solid bit of advice "While no two customer onboarding strategies will be...