5 Best Practices to Decrease Customer Churn

B2C, short for Business to Community, has a article about ways to decrease customer churn. Their five recommendations might seem obvious, but I bet in the "heat of battle" these solid ideas get lost. In summary, they are:

  1. Understand Product Usage Patterns
    What is the customer really doing with the system?
  2. Watch for Organizational Changes
    The guy you trained is gone!
  3. Build Relationships High and Wide
    See the last point.
  4. Improve the Onboarding Process
    Don't set it and forget it.
  5. Educate More than You Sell
    In technology educating = selling.

Much more to learn here. See the full article.

Tags: 
onboarding
churn