5 Best Practices to Decrease Customer Churn

B2C, short for Business to Community, has a article about ways to decrease customer churn. Their five recommendations might seem obvious, but I bet in the "heat of battle" these solid ideas get lost. In summary, they are:

1. Understand Product Usage Patterns
   What is the customer really doing with the system?
2. Watch for Organizational Changes
   The guy you trained is gone!
3. Build Relationships High and Wide
   See the last point.
4. Improve the Onboarding Process
   Don't set it and forget it.
5. Educate More than You Sell
   In technology educating = selling.

Much more to learn here. See the full article.