The 9 Biggest Customer Onboarding Mistakes to Avoid

Evergage has put out a list of 9 mistakes to avoid with onboarding, and by the looks of it, they have the scars to prove their depth of experience. Here is the their list, in short summary:

  1. False Promises
  2. Delayed Response
  3. Shooting from the Hip
  4. Ignoring Analytics
  5. Treating Customers Like Numbers
  6. Complicated Pricing
  7. A Lengthy Sign-Up Process
  8. Static Messaging
  9. Making Assumptions About Your Customers

They conclude with this solid bit of advice "While no two customer onboarding strategies will be identical, the common thread that connects successful onboarding processes is a consistent commitment to creating customer delight." Some very good words in that phrase.

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