Growth Hacking: Creating a Wow Moment

David Skok has published another detailed article about the advantages of free trials and freemiums, and more so about how to maximize the effectiveness of these methods.

Our highly shortened summary of his article...

"Wow! is the moment in a free trial where your buyer suddenly sees the benefit they get from using your product, and says to themselves “Wow! This is great!”.  It’s also the moment where you have converted them into a fan who is likely to buy."

We've all had that moment and want to give our prospects that experience.

But there is a lot of what David calls "friction" in the process of getting to Wow:

  1. Too many steps to get to Wow
  2. Violates privacy to get to Wow.
  3. Test data import field mis-matches.
  4. User gets lost in the process, no guideposts
  5. You don't understand what your Wow really is

If getting your prospects to say Wow about your product sounds good, check out David's full article.