As a SaaS (Software-as-a-service) company, you can have the best salespeople in the world but your product is only as powerful as the competency of its users. A sales team without a great SaaS onboarding group at their backs will not be positioned for long-term success. Missing out on this vital step can lead to an array of unforeseen issues and problems. Here are a few reasons why successfully onboarding SaaS customers is important…...
Two of your customer success goals should include:
1) Ensuring your customers quickly move beyond their purchase decision to a level of proficiency that leads to their initial success with your products and/or services in the shortest amount of time possible.