What happens when a customer signs up for your product or service?

A lot of people think that that moment—the signup—is when they’ve “won” the customer.

But...

Seamus Egan, over at Huffington Post, has published five tips to starting off marketing relationships right, because as he points out in his first sentence, you only get once chance at first impressions.

Here is our quick summary, below is link the full story if you are hungry for more:

1. Fast. Send something good right away to stay fresh in the minds of customers and prospects.
2. Customize. Somehow who responds to a newsletter perhaps...

David Skok has posted an extended article about reducing churn by keeping customers happy. He sets the stage nicely: "Because most startups are created by passionate product people, they tend to fall in love with their product and its features. Often this means that they lose touch with the simple messaging around business benefits."

It does take extra effort to reach out and really understand your client's needs, business model, and best ways to make use of your product or service. It may not always pay to make...