Fox News has posted an article with five strategies designed to increase your connection to your Most Valuable Customer (MVC).
Here is our short summary of the five:
Click here to...
1to1media.com points out that when an existing customer takes on a new product or service they need onboarding all over again. Seems obvious, but many onboarding programs are tied only to acquisition of new customers, and ignore existing customers taking on new products or services.
The article suggests that with modern CRM systems in place it should be within any organization's grasp to track ALL onboarding needs.
After all, losing a long-time client due to brand-new frustration is not good business.
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The folks at Groove provide help desk software, so they live right in the midst of the world of customer relationships. So when they publish a list of 10 great examples of onboarding, and each comes with a specific case to illustrate, that's worth reading.
Here is our quick summary, but we suspect that once you scan that you'll want to check out the full post at the Groove blog.
Below is our quick summary version of how to make that critical first customer experience a postive one, starting with this: the critical time is between when they sign up and their first success...
Arthur Middleton Hughes of the Database Marketing Institute has written a article that suggests that companies should make a clear distinction between two types of customers: Transaction Buyers, who buy only based on price, and Relationship Buyers, who buy based on the quality of product, service, and reputation.
Hughes points out that the concept of attracting new customers solely with low prices rarely works: those new customers will always hop to the next low price vendor, and never contribute much to profits.
He...
B2C, or Business2Community, has published an article with four essential ways to keep customers, and some statistics to back up the importance of keeping your customers happy.
You work hard to GET your customers, but if, for reasons you didn't predict, they have a bad experience - they won't be back in 72% of cases.
Here is a short summary of B2C's four ways to KEEP your customers:
Micah Solomon, who consults on customer service problems, has put together his top ten list of avoidable issues that cause customers to leave.
Here is a bare-bones summary of his list, and if any of these sounds suspiciously interesting to you, better read the full article:
Aaron Agius has posted an article at Entrepreneur.com listing 4 ways that onboarding can insure success for startups. His four main points are:
B2C, short for Business to Community, has a article about ways to decrease customer churn. Their five recommendations might seem obvious, but I bet in the "heat of battle" these solid ideas get lost. In summary, they are:
Evergage has put out a list of 9 mistakes to avoid with onboarding, and by the looks of it, they have the scars to prove their depth of experience. Here is the their list, in short summary:
They conclude with this solid bit of advice "While no two customer onboarding strategies will be...
The Kapost blog has an article that looks into the need for onboarding and the complexities that come with it. They point out something that we all know but often lose sight of: some customers are worth the effort, some are not. So an early part of the process should be to figure out what sort of client is worth engaging with, for the long haul.
Here are their 5 main points in highly condensed form:
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